[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.pictureup.cz\/jak-v-dnesni-dobe-neztratit-staleho-zakaznika\/#Article","mainEntityOfPage":"https:\/\/www.pictureup.cz\/jak-v-dnesni-dobe-neztratit-staleho-zakaznika\/","headline":"Jak v dne\u0161n\u00ed dob\u011b neztratit st\u00e1l\u00e9ho z\u00e1kazn\u00edka","name":"Jak v dne\u0161n\u00ed dob\u011b neztratit st\u00e1l\u00e9ho z\u00e1kazn\u00edka","description":"Ne nadarmo se \u0159\u00edk\u00e1, \u017ee v\u011brnost z\u00e1kazn\u00edka je pot\u0159eba si postupn\u011b budovat. V\u00a0sou\u010dasn\u00e9 dob\u011b je pro obchodn\u00edky dokonce slo\u017eit\u011bj\u0161\u00ed si v\u011brn\u00e9 z\u00e1kazn\u00edky udr\u017eet ne\u017e nal\u00e1kat … ","datePublished":"2019-10-26","dateModified":"2019-10-26","author":{"@type":"Person","@id":"https:\/\/www.pictureup.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.pictureup.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/b682f75cb96d085fca5fbc8ca3f08e323444e236f6e6028585b73de81c46f711?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b682f75cb96d085fca5fbc8ca3f08e323444e236f6e6028585b73de81c46f711?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"pictureup.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.pictureup.cz\/wp-content\/uploads\/img_a355885_w3144_t1570532092.jpg","url":"https:\/\/www.pictureup.cz\/wp-content\/uploads\/img_a355885_w3144_t1570532092.jpg","height":0,"width":0},"url":"https:\/\/www.pictureup.cz\/jak-v-dnesni-dobe-neztratit-staleho-zakaznika\/","about":["Business"],"wordCount":484,"articleBody":"Ne nadarmo se \u0159\u00edk\u00e1, \u017ee v\u011brnost z\u00e1kazn\u00edka je pot\u0159eba si postupn\u011b budovat. V\u00a0sou\u010dasn\u00e9 dob\u011b je pro obchodn\u00edky dokonce slo\u017eit\u011bj\u0161\u00ed si v\u011brn\u00e9 z\u00e1kazn\u00edky udr\u017eet ne\u017e nal\u00e1kat ty nov\u00e9. Obchodn\u00edci \u010dasto sv\u00e9 v\u011brn\u00e9 z\u00e1kazn\u00edky opom\u00edjej\u00ed, co\u017e je z\u00e1sadn\u00ed chyba.\u00a01.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Nepodce\u0148ujte svou konkurenci \u00a0Sledujte d\u011bn\u00ed na trnu, analyzujte sv\u00e9 konkurenty. Sna\u017ete se nab\u00edzet kvalitn\u011bj\u0161\u00ed zbo\u017e\u00ed, ne\u017e maj\u00ed va\u0161i konkurenti. Pom\u011br cena\/kvalita\/v\u00fdkon pro v\u00e1s mus\u00ed b\u00fdt na prvn\u00edm m\u00edst\u011b, proto\u017ee to je p\u0159esn\u011b ten d\u016fvod, pro\u010d se k\u00a0v\u00e1m z\u00e1kazn\u00edk p\u0159\u00ed\u0161t\u011b vr\u00e1t\u00ed.\u00a02.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Z\u00edskejte zp\u011btnou vazbu \u00a0Komunikace se z\u00e1kazn\u00edkem je t\u00e9\u017e jedna z\u00a0kl\u00ed\u010dov\u00fdch vlastnost\u00ed \u00fasp\u011b\u0161n\u00e9ho obchodn\u00edka. V\u00a0dne\u0161n\u00ed usp\u011bchan\u00e9 dob\u011b je ide\u00e1ln\u00ed zvolit elektronickou podobu. Vypracujte si krati\u010dk\u00fd dotazn\u00edk spokojenosti se z\u00e1minkou daru\/slevy p\u0159i p\u0159\u00ed\u0161t\u00ed n\u00e1v\u0161t\u011bv\u011b. Z\u00e1rove\u0148 tak\u00e9 myslete na komunikaci v\u00a0opa\u010dn\u00e9m sm\u011bru. Z\u00e1kazn\u00edk mus\u00ed m\u00edt p\u0159\u00edstup k\u00a0informac\u00edm z\u00a0va\u0161\u00ed strany. Vytvo\u0159te si informa\u010dn\u00ed email nebo telefonickou linku, kam se na v\u00e1s z\u00e1kazn\u00edci mohou obr\u00e1tit.\u00a03.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Kvalitn\u00ed servis = spokojen\u00fd z\u00e1kazn\u00edk Ke ka\u017ed\u00e9mu z\u00e1kazn\u00edkovi je pot\u0159eba p\u0159istupovat individu\u00e1ln\u011b a v\u011bnovat mu maxim\u00e1ln\u00ed pozornost p\u0159i ka\u017ed\u00e9 jeho n\u00e1v\u0161t\u011bv\u011b. M\u00e1me na mysli i takov\u00e9 p\u0159\u00edpady, kdy z\u00e1kazn\u00edk pot\u0159ebuje servis v\u00a0z\u00e1ru\u010dn\u00ed i poz\u00e1ru\u010dn\u00ed dob\u011b. Je to pro n\u011bj p\u00e1dn\u00fd d\u016fvod p\u0159i p\u0159\u00ed\u0161t\u00edm n\u00e1kupu neodej\u00edt ke konkurenci.\u00a04.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Historie z\u00e1kazn\u00edk\u016f Klientskou datab\u00e1zi, tedy CO a KDY u v\u00e1s z\u00e1kazn\u00edci zakoupili, je mo\u017en\u00e9 sledovat pomoc\u00ed v\u011brnostn\u00edch program\u016f. Zalo\u017ete sv\u00fdm z\u00e1kazn\u00edk\u016fm virtu\u00e1ln\u00ed \u00fa\u010det, kde budete aktivn\u011b sledovat jejich n\u00e1kupn\u00ed chov\u00e1n\u00ed. Mus\u00edte m\u00edt p\u0159ehled, co jsou va\u0161i klienti za\u010d, a co by mohli p\u0159i\u00a0budouc\u00edch n\u00e1kupech pot\u0159ebovat. D\u00edky tomu budete m\u00edt mo\u017enost nab\u00eddnout sv\u00fdm z\u00e1kazn\u00edk\u016fm spr\u00e1vn\u00e9 zbo\u017e\u00ed\/slu\u017eby ve spr\u00e1vnou chv\u00edli.\u00a0Jin\u00fdmi slovy, \u010d\u00edm v\u00edce toho o sv\u00fdch z\u00e1kazn\u00edc\u00edch budete v\u011bd\u011bt, t\u00edm l\u00e9pe a efektivn\u011bji jim budete moci vyhov\u011bt. Plat\u00ed to i v\u00a0p\u0159\u00edpad\u011b, \u017ee si z\u00e1kazn\u00edk nep\u0159eje \u201eb\u00fdt otravov\u00e1n\u201c propaga\u010dn\u00edmi materi\u00e1ly. Proto si i tyto skute\u010dnosti u sv\u00fdch z\u00e1kazn\u00edk\u016f zjist\u011bte ji\u017e p\u0159i p\u0159ihla\u0161ov\u00e1n\u00ed do v\u011brnostn\u00edch program\u016f, abyste o n\u011b nep\u0159i\u0161li.                                                                                                                                                                                                                                                                                                                                                                                        4\/5 - (9 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak v dne\u0161n\u00ed dob\u011b neztratit st\u00e1l\u00e9ho z\u00e1kazn\u00edka","item":"https:\/\/www.pictureup.cz\/jak-v-dnesni-dobe-neztratit-staleho-zakaznika\/#breadcrumbitem"}]}]